2016年5月31日 星期二

機器人理財+電商行銷+自動寄送電子郵件 Motif如何挽回我的心

我註冊美國Fintech公司,Motif 已經將近一個月,這一個月中,因為沒有登入,Motif都會給予郵件來關心我,這個是Fintech與一般金融機構最大的不同。

一般金融機構都是要成為客戶來能夠提供服務,但Fintech不用,你只要加入免費會員,就可以開始使用一些服務。甚至它透過觀測會員的行為,給予對應的行銷工具(我曾提過Getresponse的文章:http://goo.gl/D5RGVb),這些工具,讓Motif等公司能夠設定一旦會員註冊後幾天後,就自動發送一個電子郵件,推薦功能,或者給予適度的提醒等。

而這次Motif給我的電子郵件中,我開始感興趣了,因為它提到Asset Allocation以及追求股利成長的策略,我也是這個時候才發現,原來Motif也提供靜態的資產配置策略。

xdite在成長駭客課程提到過,往往不是競爭對手太強大,而是客戶不知道你的價值

原來Motif也提供資產配置的策略,是我需要的,我忽略了Motif的價值。


電子報如下:




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Motif Investing
Dear Edleson,

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Best Regards,
The Motif Team
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